Data transferred in plain-text form or in non-encrypted format can be intercepted, eavesdropped, compromised and stolen. Cybercriminals can intercept unencrypted communications and use the data for fraudulent activities.
Trust and security are what make people confident enough to provide private, sensitive information online. SSL certificates are what make a website trusted. SSL certificates also help with SEO.
SSL Certificates provide 128 or 256 bits encryption.
Many customers look for the SSL Certificate before buy or give personal data at a website.
Google will give you a better rank if your sebsite is under a SSL Certificate.
Comodo SSL Certificates come with a secure seal, your customers will be trustworthy.